Sage Executive Podcast - Elliott Holland on Acquisition Due Diligence

As far as business acquisition is concerned, it’s really important that you understand what you’re buying. Recognize that the seller has the highest motivation to misrepresent the truth at any point in time. Why? For every dollar of profit that they slip into your analysis, they’re going to get four to eight times in value, and you’re going to lose that same amount. When you find a deal that you fall in love with, remember that there is a potential for you to lose money if you don’t approach it with logic and rationality. That’s what advisors are for! Our job is to push you in the right direction.

That's exactly what I sat down to discuss on an episode of the Sage Executive Podcast. Give it a listen and you'll see why acquisition due diligence is so important!